Araceli Aranda, CEO of Presence Technology, will be offering a seminar on how technology acquisition models in the contact center sector can help overcome soft patches in times of crisis

Presence Technology, a European firm that specializes in optimizing contact center performance, will be the golden sponsor of the upcoming edition of Expocontact. Organized by Grupo Konecta, this event has become one of the most popular international meeting points for contact center directors. In this fifth edition, Araceli Aranda, Presence Technology’s CEO, will be offering a seminar on technology acquisition models within the realm of contact centers and how they can help firms tackle today’s economic crisis.

The congress, which is to be held on May 20 and 21 in Madrid and attended by major contact center firms, will be addressing future expectations for a constantly growing sector, displaying new technological solutions and explaining client loyalty techniques to better meet future challenges.

"We have organized Expocontact 09 so as to contrast opinions and experiences within the contact center sector, which is still growing despite the economic crisis. Although these are hard times for confronting costs, the market is constantly shifting and contact centers are placing more and more importance on client loyalty, which has become a key tool in corporate strategy", affirms Maria Martinez, General Sales Director for Konecta BTO.

Within this context, Araceli Aranda, Presence Technology’s CEO, will be offering a seminar on May 20 entitled, “How to adapt technology acquisition to today’s economic scenario: investment or retrenchment?” With the current economic crisis in mind, Presence’s General Director will review alternatives for purchasing technological tools that make the most of resources and cut costs, different vias for software acquisition and client loyalty as key points in times of crisis.

As Araceli Aranda asserts in her seminar: "Although the economic times are complicated, companies cannot lag behind and we suppliers must help contact centers keep on growing. Many companies are going through a period of adjustment and adaptation, but this situation cannot last indefinitely; we will be talking about tools for revisiting investments and propose solutions for achieving greater competitiveness. Those solutions make it possible for suppliers adapt to the market’s potential." Aranda adds, “Events such as Expocontact help us share experiences within the sector and better grasp the ins and outs of today’s economic conditions."